Embodying the best in current, ancient, and future technologies, BeingTRUE®transforms your beauty to improve your skin and soul.
Being TRUE mineral cosmetics - The Protective Collection surpasses traditional mineral makeup with a superior level of protection and perfection using the exclusive technology of Idebenone. The proprietary BeingTRUE® Antioxidant Complex of Vitamin E, Japanese Green and White Teas offers superior daily defense from free radicals and UV exposure doubling with powerful anti-inflammatory benefits. The modern, long wearing color pallet in rich pigments are botanicals enriched in skin-worthy formulas for eyes, cheeks and lips. The hand crafted Tool Collection creates the ideal lay-down of pigment making the art of makeup simplified and effortless.