Being TRUE transforming skin-tint
rebranded as TRUE ISAAC MIZRAHI (same great product with new packaging). We will be shipping new packaging as the old runs out.
Now you can change your look in the blink of an eye with our protective transforming skin-tint. A first-of-its-kind hydrating elixir foundation packed with minerals, essential vitamins and botanical extracts. Stressed skin will be instantly transformed back to a more youthful, even-toned complexion. Leaves skin aglow with a sheer to undetectable finish. Wear alone or as a primer under mineral foundation for added benefits. Ideal for normal to dry skin types. Available in 6 shades.
Select your shade from the drop down above
Recommended brush: our foundation brush
30mL / 1 Fl Oz
Posted by Unknown on 26th Sep 2016
This is my first time buyingthis product and i could not be more satisfied! It applies smoothly and adds to the coverage worn under the preesed powder foundation. My (almost 50-year old) skin looks smooth, almost airbrushed. I love it!
Posted by Carolyn Peet on 16th Sep 2013
I have been using the Being True foundation for about 2 years, and I am totally satisfied with it. It goes on easily and is very subtle, but effective. I am just south of 60, and this product smooths my skin tone without looking like "old lady" makeup. The cost is fair considering how long one bottle lasts.
Posted by Unknown on 14th Apr 2013
I purchased this through a different site. I am in my mid fifties and have lines/wrinkles. This gives me good coverage and my skin just glows. I look years younger. Prior to using this product, I used products almost twice as expensive and did not get the results that I see with this. Try it; you'll be pleased when you do.