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	<channel>
		<title><![CDATA[TRUE Beauty Store: Latest News]]></title>
		<link>http://www.truebeautystore.com</link>
		<description><![CDATA[The latest news from TRUE Beauty Store.]]></description>
		<pubDate>Sun, 20 May 2012 02:45:25 +0000</pubDate>
		<isc:store_title><![CDATA[TRUE Beauty Store]]></isc:store_title>
		<item>
			<title><![CDATA[Oribe Foundation Mist]]></title>
			<link>http://www.truebeautystore.com/oribe-foundation-mist-1/</link>
			<pubDate>Sat, 05 Mar 2011 11:05:47 +0000</pubDate>
			<guid isPermaLink="false">http://www.truebeautystore.com/oribe-foundation-mist-1/</guid>
			<description><![CDATA[<p><a href="http://www.truebeautystore.com/products/Oribe-Foundation-Mist.html"><img class="__mce_add_custom__" title="oribefoundationmist1.jpg" src="http://www.truebeautystore.com/product_images/uploaded_images/oribefoundationmist1.jpg" alt="oribefoundationmist1.jpg" width="400" height="627" /></a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.truebeautystore.com/products/Oribe-Foundation-Mist.html"><img class="__mce_add_custom__" title="oribefoundationmist1.jpg" src="http://www.truebeautystore.com/product_images/uploaded_images/oribefoundationmist1.jpg" alt="oribefoundationmist1.jpg" width="400" height="627" /></a></p>]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[RGB Sea]]></title>
			<link>http://www.truebeautystore.com/rgb-sea-1/</link>
			<pubDate>Tue, 28 Dec 2010 13:58:45 +0000</pubDate>
			<guid isPermaLink="false">http://www.truebeautystore.com/rgb-sea-1/</guid>
			<description><![CDATA[<p><img class="__mce_add_custom__" style="vertical-align: top;" title="sea.jpg" src="http://www.truebeautystore.com/product_images/uploaded_images/sea.jpg" alt="sea.jpg" width="694" height="435" /></p>
<p>RGB Cosmetics has just launched a gorgeous new color called Sea. It is a shimmery black/emerald. It is now available at TRUE Beauty store!</p>]]></description>
			<content:encoded><![CDATA[<p><img class="__mce_add_custom__" style="vertical-align: top;" title="sea.jpg" src="http://www.truebeautystore.com/product_images/uploaded_images/sea.jpg" alt="sea.jpg" width="694" height="435" /></p>
<p>RGB Cosmetics has just launched a gorgeous new color called Sea. It is a shimmery black/emerald. It is now available at TRUE Beauty store!</p>]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[Coming January 2011! Oribe Masque for Beautiful Color]]></title>
			<link>http://www.truebeautystore.com/coming-january-2011-oribe-masque-for-beautiful-color/</link>
			<pubDate>Tue, 14 Dec 2010 16:55:39 +0000</pubDate>
			<guid isPermaLink="false">http://www.truebeautystore.com/coming-january-2011-oribe-masque-for-beautiful-color/</guid>
			<description><![CDATA[<p><strong>Oribe Masque for Beautiful Color</strong></p>
<p>
<p>Add life and shine to your hair with the latest color-maintenance technology. Intense, cuticle-enriching conditioning, color-protecting UV filters and next-generation frizz-taming bio-polymers supercharge this color-enhancing, hair-repairing, glossifying masque.</p>
<p>
<p><em><strong>Who</strong></em></p>
<p>For those who like to play with colors (you know who you are). Or those who spend a lot of time in the sun...<img class="__mce_add_custom__" style="float: right;" title="masque-for-beautiful-color.jpg" src="http://www.truebeautystore.com/product_images/uploaded_images/masque-for-beautiful-color.jpg" alt="masque-for-beautiful-color.jpg" width="440" height="389" /></p>
<p><em><strong>What</strong></em></p>
<p><em>The ultimate luxury conditioning masque for color-treated hair&nbsp;</em>Rich, intensive conditioning without weighing down hair.</p>
<p>Smoothes the cuticle, leaving hair soft and smooth as silk.</p>
<p>Delivers a radiant shine.</p>
<p>Keeps hair in the best condition, both in response to and in preparation for ongoing color treatments.</p>
<p>Counteracts the dulling and drying effects of regular color treatments.</p>
<p>Incorporates the newest UV-protection technology for hair to allow lasting protection from the sun and elements.</p>
<p>Paraben and Sodium Chloride Free. UV Protection for Hair. Color Safe.</p>
<p><em><strong>When</strong></em></p>
<p>To maximize color&rsquo;s optimal brilliance - leaving hair smooth, soft and tangle free.</p>
<p><em><strong>Why</strong></em></p>
<p>Wild Mango Butter provides bio-conditioning, especially recommended for fortifying color-treated hair.</p>
<p>Specialty Conditioning Agents coat the hair shaft to add moisture and protect against color fade from sunlight.</p>
<p>Phyto-Ceramides provide enhanced hair-dye protection and smooth the hair shaft to enhance shine.</p>
<p>Bioflavonoids, responsible for giving fruits their fantastic hues, protect hair&rsquo;s own color from fading and discoloration.</p>
<p>Keratin and Hydrolyzed Keratin strengthen damaged hair and protect the surface of the hair shaft. Together, they penetrate the cortex to provide anti-aging benefits, maintain hair strength and prevent UV degradation.</p>
<p>Watermelon Extract from the Kalahari Desert in Africa, a highly purified active, provides natural protection against oxidative stress, deterioration of natural keratin and damage caused by UV light-induced free radicals.&nbsp;</p>
<p>Natural Sunflower and Moringa Seed Oils provide natural protection against the color-depleting, drying and damaging effects of the sun&rsquo;s rays.</p>
<p>Sunflower Seed Extract provides significantly enhanced UV protection.</p>
<p>Kaempferia Galanga Root Extract from South-East Asia delivers natural UV Protection.&nbsp;</p>
<p>Cinnamidopropyltrimonium Chloride provides UV-A and UV-B protection for broad-spectrum UV protection of hair.</p>
<p><em><strong>How</strong></em></p>
<p>Massage, indulge (for at least one minute), rinse.</p>
<div></div>
</p>
</p>]]></description>
			<content:encoded><![CDATA[<p><strong>Oribe Masque for Beautiful Color</strong></p>
<p>
<p>Add life and shine to your hair with the latest color-maintenance technology. Intense, cuticle-enriching conditioning, color-protecting UV filters and next-generation frizz-taming bio-polymers supercharge this color-enhancing, hair-repairing, glossifying masque.</p>
<p>
<p><em><strong>Who</strong></em></p>
<p>For those who like to play with colors (you know who you are). Or those who spend a lot of time in the sun...<img class="__mce_add_custom__" style="float: right;" title="masque-for-beautiful-color.jpg" src="http://www.truebeautystore.com/product_images/uploaded_images/masque-for-beautiful-color.jpg" alt="masque-for-beautiful-color.jpg" width="440" height="389" /></p>
<p><em><strong>What</strong></em></p>
<p><em>The ultimate luxury conditioning masque for color-treated hair&nbsp;</em>Rich, intensive conditioning without weighing down hair.</p>
<p>Smoothes the cuticle, leaving hair soft and smooth as silk.</p>
<p>Delivers a radiant shine.</p>
<p>Keeps hair in the best condition, both in response to and in preparation for ongoing color treatments.</p>
<p>Counteracts the dulling and drying effects of regular color treatments.</p>
<p>Incorporates the newest UV-protection technology for hair to allow lasting protection from the sun and elements.</p>
<p>Paraben and Sodium Chloride Free. UV Protection for Hair. Color Safe.</p>
<p><em><strong>When</strong></em></p>
<p>To maximize color&rsquo;s optimal brilliance - leaving hair smooth, soft and tangle free.</p>
<p><em><strong>Why</strong></em></p>
<p>Wild Mango Butter provides bio-conditioning, especially recommended for fortifying color-treated hair.</p>
<p>Specialty Conditioning Agents coat the hair shaft to add moisture and protect against color fade from sunlight.</p>
<p>Phyto-Ceramides provide enhanced hair-dye protection and smooth the hair shaft to enhance shine.</p>
<p>Bioflavonoids, responsible for giving fruits their fantastic hues, protect hair&rsquo;s own color from fading and discoloration.</p>
<p>Keratin and Hydrolyzed Keratin strengthen damaged hair and protect the surface of the hair shaft. Together, they penetrate the cortex to provide anti-aging benefits, maintain hair strength and prevent UV degradation.</p>
<p>Watermelon Extract from the Kalahari Desert in Africa, a highly purified active, provides natural protection against oxidative stress, deterioration of natural keratin and damage caused by UV light-induced free radicals.&nbsp;</p>
<p>Natural Sunflower and Moringa Seed Oils provide natural protection against the color-depleting, drying and damaging effects of the sun&rsquo;s rays.</p>
<p>Sunflower Seed Extract provides significantly enhanced UV protection.</p>
<p>Kaempferia Galanga Root Extract from South-East Asia delivers natural UV Protection.&nbsp;</p>
<p>Cinnamidopropyltrimonium Chloride provides UV-A and UV-B protection for broad-spectrum UV protection of hair.</p>
<p><em><strong>How</strong></em></p>
<p>Massage, indulge (for at least one minute), rinse.</p>
<div></div>
</p>
</p>]]></content:encoded>
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